Tobacco ads

Went to see Spiderman 3 with friends from work yesterday annnd... the first 10 minutes (not exaggerating—i timed it) were filled with ads. And in the midst of all these ads was one for new Malboro Wides. Now this may not have seemed strange to my colleagues, most of whom are European, or for the other people in the audience but to me, coming as I do from North America, this was quite a shock. It took me a second to realize why I was shocked: it's because tobacco advertising has been banned for quite a while now where I come from. Plus one for Canada/USA.